Roblox Implements Changes to Platform Advertising for Users Under 13
According to reports, the meta universe game platform Roblox has announced some significant changes to its community regarding platform advertising. Currently, advertising will be
According to reports, the meta universe game platform Roblox has announced some significant changes to its community regarding platform advertising. Currently, advertising will be hidden from all users under the age of 13, and advertising for certain products and services will be completely prohibited. Previously, Netflix, Nike, Mattel, and other companies would promote certain special games or items on the Roblox platform, but Truth in Advertising filed a lawsuit for violating advertising regulations and “digital fraud.” It is reported that Roblox has updated its advertising prohibition list, including NFT and cryptocurrency, online dating sites, funeral homes, and by-products involving animals and insects. （list23）
Roblox adjusted advertising policy, involving cryptocurrency and NFT
As reported, Roblox is making some significant changes to its community when it comes to platform advertising. Specifically, advertising will be hidden from all users under the age of 13, and advertising for certain products and services will be completely prohibited. In the past, companies such as Netflix, Nike, and Mattel were allowed to promote certain special games or items on the platform. However, Truth in Advertising filed a lawsuit alleging violations of advertising regulations and “digital fraud.” As a result, Roblox has updated its advertising policy, including a new list of prohibited advertising categories.
Introduction
The Roblox meta universe game platform is a popular online community with millions of users. With its virtual world experience, Roblox allows players to create, share, and play games with each other. One of the ways Roblox monetizes its platform is through advertising, which has recently undergone some significant changes. This article will outline the new advertising policy and its implications for Roblox users.
Age Restrictions for Advertising
To begin with, Roblox has decided to hide advertising from all users under the age of 13. This decision is in line with the Children’s Online Privacy Protection Act (COPPA), which limits the collection of personal information from children under 13. By hiding advertising from this age group, Roblox is following the guidelines designed to protect children’s privacy.
Prohibited Advertising Categories
Furthermore, Roblox has updated its advertising policy to prohibit certain products and services from being advertised on the platform. Truth in Advertising filed a lawsuit against Roblox, alleging the company’s advertising practices violated ad regulations and were fraudulent. As a result of the lawsuit, Roblox has implemented a new list of prohibited advertising categories, including NFT and cryptocurrency advertising, online dating sites, funeral homes, and by-products involving animals and insects. This measure aims to improve transparency and prevent fraudulent advertising practices.
Implications for Companies and Users
The new advertising policy has major implications for companies and businesses that advertise on the platform. Companies such as Netflix and Mattel are no longer able to promote their products on Roblox. For users of the platform, it means more transparency and fewer ads for certain products and services. The new policy also ensures that children under 13 are protected from targeted advertising.
How Will Roblox Enforce the New Advertising Policy?
Roblox will be using an AI-powered system to monitor advertising content on the platform. The system will be able to detect and flag advertising that falls under any of the prohibited categories. This automation will ensure that Roblox can quickly remove any advertising that violates the new policy.
Conclusion
In summary, Roblox’s decision to change its advertising policy is a significant move aimed at protecting its user base. By hiding advertising from children under 13 and prohibiting certain products and services from being advertised, Roblox is taking a stance against fraudulent advertising practices. The new policy will bring transparency to the platform’s advertising practices and ensure that users are protected.
FAQs
**Q. Which companies are affected by the new policy?**
A: Companies promoting products or services related to NFT and cryptocurrency, online dating sites, funeral homes, and by-products involving animals and insects are prohibited from advertising on the platform.
**Q. Why did Roblox change its advertising policy?**
A. Roblox updated its advertising policy following a lawsuit alleging fraudulent advertising practices and violation of ad regulations.
**Q. How is Roblox enforcing the new policy?**
A. Roblox is using an AI-powered system to monitor advertising content and quickly remove any ads that violate the new policy.
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