Houbi Korea rebrands as “High Block” to become independent Korean enterprise
On March 14, Houbi Korea announced today that it would change its name to “High Block” and officially become an independent Korean enterprise.
Houbi Korea changed its name to “High Block
Analysis based on this information:
Houbi Korea, the Korean affiliate of Huobi Global, a leading cryptocurrency exchange company, has announced a rebranding strategy that will see the company change its name to “High Block”. The rebranding campaign aims to establish the company as an independent Korean enterprise, separate from its parent company, Huobi Global. This move comes as a significant step towards increasing its foothold in the Korean cryptocurrency market as it seeks to enhance its position as a major competitor to other exchanges.
The announcement of the rebranding came on March 14, 2021, and High Block has since made significant efforts to clarify the operational changes that the rebranding process will bring about. High Block explained that it would continue to operate independently while providing a range of services to Huobi Global such as access to liquidity, technology, and expertise. However, the rebranding will enable High Block to operate more efficiently and independently than before, allowing the company to focus on the specific needs of the Korean market.
Since its launch in 2018, Houbi Korea has been operating under the aegis of Huobi Global, which owns various exchanges across Asia, including Japan, Thailand and the Philippines. While the relationship between the two companies has been successful, the rebranding of Houbi Korea to High Block is one of the significant steps taken to ensure independence for the Korean affiliate company. By going solo, High Block is in a better position to attract more partnerships, develop new products and quickly adapt to the needs of the Korean market.
The decision to rebrand from Houbi Korea to High Block is strategic, and it demonstrates the seriousness of the Korean market to High Block. High Block has been part of the Korean cryptocurrency market for three years, and the rebranding strategy marks the beginning of a new era of growth and development for the company.
In conclusion, High Block’s decision to rebrand from Houbi Korea is a significant step towards achieving independence and a greater market share in the Korean cryptocurrency market. It will provide High Block with an opportunity to leverage its experience and expertise to attract new partners and clients while meeting the specific needs of the Korean market.
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