How Elon Musk is Reassuring Twitter Advertisers on Platform Safety

04/19/2023 02:53 • Crypto & Markets • 67 views

According to reports, Musk appeared at the Possible marketing conference on Tuesday local time, making the latest appeal to Twitter’s advertisers, attempting to assure them that “the platform is a friendly and valuable platform for their brand. Musk said in a conversation with Linda Yaccarino, the chairman of NBC Universal responsible for global advertising and collaboration, that he is eager to hear advertisers’ legitimate concerns about Twitter, but he emphasized that “he will not yield to pressure and make changes he does not believe in.

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Elon Musk, the CEO of Tesla and SpaceX, made an appearance at the Possible marketing conference on Tuesday. He spoke with Linda Yaccarino, the chairman of NBC Universal responsible for global advertising and collaboration, to address advertiser concerns about Twitter. Musk wanted to reassure advertisers that Twitter was a safe and valuable platform for their brands. Here’s what he had to say.

The Conversation between Musk and Yaccarino

The conversation between Musk and Yaccarino was mainly about whether Twitter was a safe platform for advertising. They discussed how some advertisers were becoming concerned about Twitter due to its controversial content and the possibility of ads being displayed next to it.
Musk said that he understood the concerns of advertisers, but he wanted to emphasize that Twitter was a valuable platform for brands. In his view, Twitter connects people globally and provides a platform for brands to reach their target audience.
In response to advertisers’ concerns, Musk promised to be open to legitimate concerns but also emphasized that he won’t yield to pressure and make changes he doesn’t believe in.

Why Advertisers are Concerned about Twitter

Twitter has received backlash from advertisers for its handling of problematic content on the platform. Several brands, including Coca-Cola and Starbucks, temporarily paused their ad spending due to concerns about their ads appearing next to hate speech and other controversial content.
From an advertiser’s perspective, it can be problematic if their ads are displayed next to content that goes against their brand values. It can lead to negative associations with their brand that they may not want.

Twitter’s Response to Advertiser Concerns

Twitter has been working on addressing advertiser concerns in recent years. They have introduced several measures to offer advertisers more control, such as allowing them to block specific keywords, topics, or accounts.
Additionally, Twitter has introduced an automated tool called Brand Safety Scorecard, which is aimed at helping brands make more informed decisions on where to place their ads. The scorecard gives brands an evaluation of how safe and trustworthy a platform is for advertising.

Conclusion

Elon Musk’s appearance at the Possible marketing conference shows that Twitter is actively working to address advertiser concerns. While some brands have put their ad spending on hold, Twitter has been making strides to increase advertiser safety and transparency. It’s evident that the company is listening to advertiser feedback and working to make changes.

FAQs

1. How has Twitter tried to address advertiser concerns?

Twitter has introduced several measures to offer advertisers more control, such as allowing them to block specific keywords, topics, or accounts. Additionally, Twitter has introduced an automated tool called Brand Safety Scorecard.

2. Why are advertisers concerned about Twitter?

Advertisers are concerned about Twitter’s handling of problematic and controversial content on the platform. Some brands have temporarily paused their ad spending due to concerns about their ads appearing next to hate speech and other controversial content.

3. What did Elon Musk say about Twitter at the Possible marketing conference?

Elon Musk wanted to reassure advertisers that Twitter was a safe and valuable platform for their brands. He promised to be open to legitimate concerns but also emphasized that he won’t yield to pressure and make changes he doesn’t believe in.

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