Lotte Group Expands NFT Business in Global Market
According to reports, Daehong Communications, the marketing and NFT center of Lotte Group in South Korea, said on Monday that Lotte Group plans to expand its N…
According to reports, Daehong Communications, the marketing and NFT center of Lotte Group in South Korea, said on Monday that Lotte Group plans to expand its NFT business to the global market through cooperation with Polygon blockchain. Both parties will rename “BellyGom NFT”, the PFP digital collection series of Lotte Shopping. （Forkast）
Lotte Group of Korea cooperates with Polygon to expand NFT business to the global market
Interpretation of the news:
Daehong Communications, the marketing and NFT center of Lotte Group in South Korea, has announced that Lotte Group is planning to expand its non-fungible token (NFT) business to the global market. The company will cooperate with the Polygon blockchain to make this possible.
Lotte Group is one of the largest conglomerates in South Korea and operates in various industries such as retail, food and beverage, and entertainment. The company has been actively exploring the potential of NFTs to enhance its business offerings. In May, Lotte Shopping, a subsidiary of Lotte Group ,launched “BellyGom NFT,” a series of PFP (Profile Picture) digital collections.
With the help of the Polygon blockchain, Lotte Group plans to rebrand the BellyGom NFT series and expand it to the global market. This move is significant as the NFT market has become increasingly popular globally, with many companies exploring its potential to enhance their business offerings.
Polygon is known for its fast and low-cost transactions, making it an attractive choice for businesses entering the NFT market. The blockchain also supports other popular NFT marketplaces such as OpenSea and Rarible. This partnership between Lotte Group and Polygon is expected to increase the accessibility and popularity of BellyGom NFTs in the global market.
The BellyGom NFT series includes various digital collections, such as BellyGom Friends, BellyGom Food, and BellyGom Seasons. Each collection has its unique set of characters and designs, which can be used as profile pictures and other digital assets. The collections are available for purchase in Korean Won (KRW) on Lotte Shopping’s official website.
By expanding its NFT business to the global market, Lotte Group aims to leverage the popularity of NFTs to enhance its brand image and increase its revenue. It also shows the company’s commitment to embracing the latest technologies and trends in the market.
In conclusion, Lotte Group’s partnership with Polygon marks its expansion into the global NFT market. With the rebranding of BellyGom NFT series and the help of the Polygon blockchain, Lotte Shopping is likely to attract more customers globally and expand its reach to new markets.
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