Doodles: From NFT Project to Leading Media Franchise Company

Doodles: From NFT Project to Leading Media Franchise Company

On March 16th, Jordan Castro, founder of the NFT series Doodles, announced on the official discord that Doodles will develop from an “NFT project” into a leading media franchise company.

Founder of Doodles: Developing from an NFT project to a media franchise company

Analysis based on this information:


On March 16th, Jordan Castro, founder of the NFT series Doodles, made a significant announcement through the official Doodles discord server. Castro revealed that Doodles is transitioning from being an NFT project into a leading media franchise company. This announcement reflects Doodles’ proactive approach to expand its business beyond the NFT market.

Doodles is a series of 8,888 unique digital doodles that have gained immense popularity in the NFT market. The project has attracted a massive amount of investment, and the highest-priced Doodle, number #7872, was sold for over 5,000 ETH, equivalent to approximately $9 million. Doodles have also collaborated with various high-profile brands, such as Adidas, Playboy, and NBA Top Shot, among others, to create unique NFT collections.

Now, Doodles is ready to take the next step and turn the project into a well-established media franchise. The term “media franchise” refers to a series of related media content, including movies, TV shows, video games, and merchandise, built around a particular brand or concept. Examples of successful media franchises include Star Wars, Pokémon, Marvel Cinematic Universe, and Harry Potter.

Doodles’ transition into a leading media franchise company will likely involve expanding beyond NFTs and into other media forms such as animated series, comic books, and video games. Given the creative variety that Doodles offer, the possibilities for media expansion are endless.

Jordan Castro’s announcement suggests that the company aims to create a world that transcends the current NFT world and bring Doodles to a broader audience. By adopting a franchise model, Doodles can reach not only NFT enthusiasts but also fans across different media channels.

In conclusion, Doodles’ shift from an NFT project to a leading media franchise company signifies the company’s desire to expand its brand beyond the NFT market. Doodles’ success in the NFT space, combined with its innovative approach, will undoubtedly contribute to its future success as a franchise. This move will also provide an opportunity for other NFT projects to explore expansion beyond the NFT market.

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