Animoca Brands Japan Invests in SmartRetail for an Outdoor Interactive Platform in Japan
On March 16th, Animoca Brands Japan announced a commitment to strategic investment in SmartRetail, a customer analytics solution that combines face recognition technology. Deployed in convenience stores, gas stations, vending machines, and other scenarios, it can benefit from consumer traffic through valuable external advertising activities, thereby providing consumers with instant in-store incentives. Through its investment in SmartRetail, Animoca Brands Japan aims to establish an outdoor interactive platform in Japan that provides consumers with the option of providing Web3 incentives.
Animoca Brands Japan will make a strategic investment in SmartRetail
Analysis based on this information:
On March 16th, Animoca Brands Japan made an announcement about its strategic investment in SmartRetail, a customer analytics solution that utilizes face recognition technology. This solution is designed to be deployed in various settings like convenience stores, gas stations, and vending machines. SmartRetail enables its customers to benefit from valuable external advertising activities, allowing them to offer instant in-store incentives to their consumers.
The investment in SmartRetail is a part of Animoca Brands Japan’s plan to establish an outdoor interactive platform in Japan. Such a platform would enable customers to enjoy Web3 incentives in various settings. This move by the company is not surprising given its known focus on blockchain-based content and games. Web3 is the future of the internet and allows for decentralized applications, which is a great fit for Animoca Brands Japan’s interest in blockchain technology.
The use of facial recognition technology by SmartRetail in customer analytics is a smart move also given the current coronavirus pandemic. The pandemic poses a challenge for brick-and-mortar stores to keep track of their customers and offer them incentives. SmartRetail solves this problem by providing an automated and contactless means of tracking customer behavior, thereby saving time for store owners and reducing the risk of infection.
Animoca Brands Japan’s purpose for this investment is multi-faceted. It shows that the company is looking for ways to expand beyond traditional gaming and entertainment markets by exploring new opportunities in the retail industry. SmartRetail’s approach is aimed directly at the retail sector, which is a potentially lucrative market. The combination of face recognition technology, customer analytics, and Web3 incentives is a recipe for success, considering the impact that incentivizing shopping can have on customer engagement, loyalty, and retention.
In conclusion, Animoca Brands Japan’s investment in SmartRetail is a smart and strategic move. The combination of customer analytics, face recognition technology, and Web3 incentives can help the retail sector deepen customer engagement and loyalty, essentially resulting in better customer satisfaction. As retail continues to be transformed by technology, SmartRetail seems to be perfectly positioned to occupy a key role in the sector’s growth.
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