Tencent Shifts Focus in XR Business Line

02/18/2023 10:18 • Metaverse & Beyond • 73 views

It is reported that people close to Tencent responded to the news that Tencent will partially dissolve the XR (mixed reality) team, saying that the game XR business line will change the hardware development path and adjust the relevant business teams. However, this adjustment does not mean that Tencent will give up exploring the XR field. Tencent games will still consider other development directions, such as software technology and content ecology.

Southern Metropolis Daily: Tencent’s XR business is not completely suspended. It will still consider the development direction of software technology and content ecology in the XR field

Interpretation of the news:

Tencent, one of China’s largest technology companies known for developing popular messaging apps and online games, is reportedly making changes to its XR (mixed reality) business line. According to reports, the company plans to partially dissolve its XR team and will make adjustments to its relevant business teams and hardware development path.

While it might appear that Tencent is giving up on its exploration of the XR field, people close to Tencent have responded to the news, saying that the company will instead be shifting its focus. Tencent games will still consider other development directions, such as software technology and content ecology to further expand its XR business.

This move by Tencent is a significant shift and could provide an insight into the company’s long-term strategy. It could be seen as a signal that Tencent is changing the way it views XR technology and is looking beyond the hardware development path to take an even more significant and impactful position in the XR landscape.

The shift to focusing on software technology and content ecology could potentially be a more effective way for Tencent to create a consistent and varied user experience across different XR hardware. Software issues, such as slow rendering or graphics glitches, have plagued many XR experiences and have led to users abandoning them out of frustration. Focusing on software could help Tencent ensure that its XR products deliver a high-quality experience.

Similarly, leveraging content ecology could help Tencent optimize its vast trove of content to be more readily available and optimized for XR experiences. This would allow Tencent’s users to transition smoothly between various devices or platforms without encountering issues with compatibility or quality, further improving their overall experience.

In conclusion, Tencent’s latest XR business line adjustments indicate that the company is taking a more strategic approach to its XR efforts. Focusing on software technology and content ecology over hardware development could prove to be effective in delivering the best possible XR experience to Tencent’s users.

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