Boiling Silence, ByteDance’s Virtual Fashion Community, to Cease Operations

03/18/2023 16:52 • Metaverse & Beyond • 63 views

It is reported that according to the official announcement, “Boiling Silence”, a virtual fashion community owned by ByteDance, issued a closure announcement, saying that “because of the company’s business needs,” Boiling Silence “will stop its operations and services from April 19, 2023, and users should save the upper body image and upper body video (if any) and other information as soon as possible before that date.

ByteDance’s Virtual Fashion Community “Boiling Silence” Releases Closure Announcement

Analysis based on this information:

ByteDance, the Chinese tech giant, has reportedly announced the closure of “Boiling Silence,” its virtual fashion community. The community, which was launched in 2019, allowed users to create virtual avatars and dress them up in clothes designed and sold by fashion brands on the platform.

According to the official announcement, the closure of Boiling Silence is due to the company’s business needs, and the community will stop its operations and services from April 19, 2023. This has caused concern among users, who are now being advised to save their upper body image and video and other information before the deadline.

While no specific reason has been given for the closure, some analysts speculate that it may be related to ByteDance’s recent troubles with Chinese regulators. The company has been under increasing pressure from Beijing to clean up its content and data-security practices, and this may have led it to reevaluate its business plans.

On the other hand, others suggest that the closure may be part of ByteDance’s broader strategy to focus on its core products and services, such as TikTok and Douyin. Boiling Silence, although popular among some users, has yet to gain the same level of traction and profitability as these other platforms, and so may be seen as expendable.

Whatever the reasons behind the closure, it is likely to be a blow to the virtual fashion community, which had attracted a loyal following of users who enjoyed experimenting with different styles and looks. It remains to be seen whether ByteDance will offer any alternative platforms or services that cater to these users’ interests.

In conclusion, the closure of Boiling Silence is a significant development in the virtual fashion industry, and it underscores the challenges and uncertainties that tech companies face when trying to build new and innovative online communities. It is also a reminder of the importance of data privacy and security, as users are advised to save their information before the platform’s shut down.

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