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Magic Core APP to End Provision of Digital Collections

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On March 9, the Tencent digital collection platform Magic Core said in its offline announcement today: \”Based on the business adjustment arrangement, the Magic

Magic Core APP to End Provision of Digital Collections

On March 9, the Tencent digital collection platform Magic Core said in its offline announcement today: “Based on the business adjustment arrangement, the Magic Core APP will be offline at 24:00 on June 30, 2023. After the Magic Core APP is offline, the users who hold the collection will not be able to query, download, display and share the purchased digital collections in the APP, and can no longer conduct the refund operation.” Magic Core recommends that users conduct the refund operation before June 30, 2023.

Tencent Magic Core APP will be offline on June 30, reminding users to apply for refund before this date

Analysis based on this information:


Tencent digital collection platform, Magic Core, has announced that its Magic Core APP will no longer provide access to digital collections after 24:00 on June 30, 2023. The users who have purchased such a collection will no longer be able to retrieve or share the content on the app. Moreover, they can no longer refund purchases made through the app as well. Magic Core has recommended that users initiate the refund operation before the aforementioned date.

The decision to take down Magic Core APP reflects its parent company Tencent’s business adjustment plan, which is still not clear. Magic Core is a widely used platform that gained fame for its vast digital collection library of e-books, music, and other forms of digital media. This announcement comes as a shock to its users, mainly because digital collections have become more relevant than ever before, especially during the pandemic when social distancing has become a norm.

The Magic Core APP’s decision to take down its services reflects a vital aspect of the digital media industry. The industry has constantly evolved, and consumer preferences have shifted, which has made it hard for companies to keep up, and services such as Magic Core APP become redundant. Furthermore, the future of online digital media consumption is continually uncertain, and analysis of user behavior is hard to predict.

In conclusion, Magic Core APP users need to initiate a refund operation before June 30, 2023. The platform operates as usual until then, and the company recommends that users take advantage of the service to get a refund. It will be interesting to see what position Tencent takes regarding its digital media strategy down the line. For Magic Core APP users, this announcement is disappointing as it marks the end of a platform that has been a massive source of digital content for millions of users.

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